To ensure maximum participation, Study Abroad Expo has always been supported by a nationwide, multimedia advertising campaign in Daily PAVEL and Daily Study Abroad English News Paper in the print media, Express News, Duniya News, ARY News, 92 News, and FM103 on the radio and dailystudyabroad.com in the digital space. To further widen the outreach of the Expo, dailystudyabroad publishes its . The News paper commissioned, highly informative articles about higher education, studying abroad and professional education in general as well as informative profiles about the participating colleges and universities.

Increasing media coverage domestically and globally; Planning an intensive international media campaign; Establishing a transparent communication platform for journalists Display advertising in major newspapers & in dailystudyabroad english news paper. Media (Domestic, Overseas) Visitors (Domestic, Overseas) Participants (Domestic, Overseas) Companies (Domestic brands, Global brands) Sending 45,000 invitation cards to the students & visitors.

Personalized mailing to pre-registered students of high schools and colleges. Publicity in relevant youth and career publications. Printing of Exhibition catalog for student visitors. Promotional marketing through 10 million Email before the exhibition. Inviting more than 250 Universities/Colleges all across the world. Study Abroad Expo 2025 is better known among domestic media than overseas media: Media coverage is limited both at home and abroad.

In 2025, a significant segment of Pakistan’s population continues to be young individuals aged between 15 and 24. These ambitious students, poised to enter college or university, are determined and eager to ascend the ladder of success. They understand that the first crucial step on this journey is obtaining a degree from a reputable institution.

With a clear focus and drive, Pakistani students, along with their parents, meticulously strategize their higher education paths. They are committed to earning a degree from the best possible institution, and they are prepared to invest substantial time and financial resources to achieve this goal.

In 2025, it is anticipated that an increasing number of Pakistani students will pursue higher education at colleges and universities abroad. The United Kingdom and Australia continue to be popular destinations, attracting a significant proportion of these students. The remaining students are expected to choose educational institutions in North America, Europe, the Far East, and the Middle East.